Product
Food and drink analytics and AI: answers, not exports
Pesto's analytics show fill rate by customer, revenue by channel and product, gross margin by product and customer, and stock at risk by location, all built from the orders, dispatches and lots already in Pesto. Erbe, our AI assistant, answers plain-English questions about the same data with a figure and an explanation.
What problem does this solve?
Your Waitrose buyer asks for your fill rate before the next range review. You pull an order export, a 3PL dispatch report and a Xero report into a spreadsheet, match them up by hand, and it's Thursday before you have a number you'd stake a listing on.
Then your co-founder asks which customers made you money last quarter, and you start again.
The data already exists. It's just scattered across four systems and three tabs. Pesto pulls it together and does the sums for you.
What can you see in Order Analytics?
Every order, in one list, with what the customer ordered beside what you actually dispatched. Filter the list down to what you need, then export to CSV for anyone who still wants a spreadsheet.
When a buyer says the last delivery was short, you check the order in Pesto instead of digging through emails.
How does Pesto measure service levels?
The Service Levels dashboard measures fill rate for every customer: how much of what they ordered you actually dispatched. Pesto rates each customer Excellent above 99% and Poor below 95%, so you can see who's at risk before their buyer raises it.
Take that number into your next account review, with the order-level detail behind it.
Where does your revenue come from?
The Sales Revenue dashboard shows revenue, orders, quantity, average order value, units per order and active customers. It ranks your top customers, channels and products, so you can see whether that new wholesale account is growing or just busy.
How do the margin, stock and supplier dashboards fit together?
Three more dashboards sit on the same data:
Gross Margin.
Stock Health.
Supplier Allocation.
They all draw from the same orders, lots and dispatches, so the numbers agree with each other. That's the point of having them in one system.
If you're comparing tools, our glossary explains what COGS software for food brands should do.
Can you change what each dashboard shows?
Yes. Admins customise dashboards for the whole organisation, so everyone works from the same view. Each user can star the dashboards they use most and find them first.
What is Erbe, Pesto's AI assistant?
Erbe answers plain-English questions about your customers, orders, inventory and profitability. Each answer comes back as a figure plus an explanation, so you can sense-check it rather than take it on trust.
Questions Erbe answers:
- "Which customers have overdue invoices, and how much do they owe?"
- "What was our gross margin on the granola range last quarter, and why did it change?"
- "How many cases of the chilli oil reach their use-by in the next 30 days?"
- "Who were our top five customers by revenue in September?"
- "Which wholesale customers ordered less this month than last month?"
Erbe can also draft a payment chaser from your overdue invoices, ready for you to review and send. → Invoicing & collections
It's the question you'd ask your ops lead, answered while your ops lead gets on with something else.
Want to ask the same questions from Claude or ChatGPT? → MCP & agentic access
COGS & margins
MCP & agentic access
Brands that make their own
New to AI in operations? Read how twelve founders found 140 uses for AI in 90 minutes.
Frequently asked questions
What dashboards does Pesto include?
Order Analytics, Service Levels, Sales Revenue, Gross Margin, Stock Health and Supplier Allocation. They all draw on the same orders, dispatches and lots, so the numbers agree with each other.
How does Pesto calculate service level?
Pesto compares what each customer ordered with what you dispatched. The Service Levels dashboard rates each customer Excellent above 99% and Poor below 95%.
What is Erbe?
Erbe is Pesto's AI assistant. Ask it plain-English questions about your customers, orders, inventory and profitability, and it answers with a figure plus an explanation. It can also draft a payment chaser from overdue invoices.
Is Erbe available to every Pesto customer?
Yes. Ask during your demo or onboarding and we'll switch it on for your organisation.
Can I export the data?
Yes. Order Analytics exports to CSV, so you can share the detail with anyone who needs it.
Can I customise the dashboards?
Yes. Admins customise dashboards for the whole organisation, and each user can star their favourites.
Can I ask questions about my Pesto data from Claude or ChatGPT?
Yes, through Pesto's MCP server. It lets Claude or ChatGPT query your live orders, invoices, sales and customers. → MCP & agentic access
See Pesto running on your own orders.
Bring a real PO, your messiest one. We'll show you what Pesto does with it in 30 minutes.
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