Challenger food and drink brands use Pesto to take orders from retailers, wholesalers and Shopify without retyping them. Bold Bean Co cut order admin from near full-time to ~10% of one role. Punchy got back ~2 hours a day. Seed Revolution took on 40 to 50 new accounts after one trade show, and their errors dropped to almost nothing.
Pesto customers include Bold Bean Co, Jux, Properoni, Well & Truly, The Curators, Punchy, Seed Revolution, Agua de Madre, Nice Drinks, Tuk In.
Before Pesto
“The process that we were using were essentially six spreadsheets in a trench coat. They were all just pretending to talk to each other.”
After Pesto
Order admin went from near full-time to ~10% of one role.
Supplier order planning went from a week a month to a day.
"Where's my parcel?" queries went to zero.
Independent and wholesale sales grew with no added headcount.
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It's time, it's accuracy, which is also time. Because if you don't do it right the first time, you've got to do it again.
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[Systems like NetSuite] are fundamentally financial tools that happen to be usable by supply chain. Whereas Pesto is supply chain built by people who know about supply chain.
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We save significantly more in a month than we pay for the service.
Before Pesto
Tom keyed in orders by hand every Monday and Tuesday morning, then created invoices at the end of the day.
“I was typically spending an hour and a half to two hours on Monday and Tuesday mornings just processing orders, and then an hour every day of the week. Now with Pesto, all it requires is a brief look and a forward.”
After Pesto
Tom forwards the order email, checks Pesto's version and approves it. Pesto drafts the Xero invoice.
~2 hours a day saved across orders and invoicing, about 10 hours a week.
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I've saved at least an hour a day, and if you take into account the Xero integration for draft invoices, that's definitely saved another hour at the end of my day.
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I was spending my time doing quite a monotonous, repeatable task, and we weren't ready to hire another exec to pass it on to.
Before Pesto
Orders came in as emails and screenshots and lived in spreadsheets. Then a trade show added 40 to 50 accounts in one go.
After Pesto
25%+ less time spent managing orders.
Order troubleshooting went from hours a day to ~5 minutes.
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Since it's been in Pesto, our issues and errors have dropped to negligible quantities. I couldn't point to a single problem we've had with an order yet.
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It's so intuitive that without my operational experience, without massive supply chain experience, we're now running a supply chain very effectively.
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It feels more like a partnership than a service.
Before Pesto
Order processing and invoicing were done by hand.
After Pesto
75% less time on manual order processing and invoicing.
Which brands are like yours?
You buy in finished goods.
Bold Bean Co, Seed Revolution and The Curators all work this way: retailers, wholesalers and independents on one side, a 3PL or fulfilment partner on the other. Pesto keeps orders, stock and invoices in step. → Finished-goods brands
You make it yourself.
Production runs cost every batch from the ingredient lots that actually went in, and traceability runs from finished case back to supplier. → Self-manufacturers
Challenger food and drink brands selling to UK retailers, wholesalers, foodservice and independents as well as direct. Customers include Bold Bean Co, Punchy, Seed Revolution, The Curators, Jux and Well & Truly.
How much time do brands save with Pesto?
Punchy saves ~2 hours a day across orders and invoicing. Seed Revolution saves 25%+ of its order management time. Bold Bean Co cut order admin from near full-time to ~10% of one role.
What did these brands use before Pesto?
Mostly spreadsheets, shared inboxes and orders keyed in by hand. Bold Bean Co described its old setup as "six spreadsheets in a trench coat".
Does Pesto work for brands selling through retailer EDI?
Yes. Pesto connects to your retailer's EDI system (e.g. XEDI, TrueCommerce, Supply Lens), which carry orders from Ocado and other UK retailers.
Can I speak to a Pesto customer?
Yes. Ask on your demo and we'll put you in touch with a brand that runs a similar setup to yours.
How do I see whether Pesto fits my brand?
Book a 30-minute demo and bring a real PO. We'll run it through Pesto live so you can judge the result on your own orders. → Book a demo
See Pesto running on your own orders.
Bring a real PO, your messiest one. We'll show you what Pesto does with it in 30 minutes.
