The Pesto blog
The Pesto blog covers the operations side of running a challenger food and drink brand: orders, retailer EDI, stock, costing, margins and where AI actually earns its keep. We write from experience, because we ran food brands before we built software for them, and every post names real systems and real numbers.
What should I read first?
How twelve food and drink founders found 140 uses for AI in 90 minutes
Four mistakes I see in nearly every food and drink business
Your AI strategy is already out of date
I've had 200 conversations about AI with food and drink founders
These posts first appeared in Batch Code, Sanjay's weekly newsletter.
Looking for the guides and calculators instead? → Browse the resources hub
What do we write about?
- Operations
- Retail & EDI
- Costing & margins
- AI for food brands
- Customer stories
How do I get new posts?
Batch Code: applied AI for UK food and drink brands, every fortnight. Short, practical and written by Sanjay.
Frequently asked questions
Who writes the Pesto blog?
Sanjay Sood-Smith, Pesto's COO and co-founder of Tuk In Foods, with input from the rest of the team.
What is Batch Code?
Batch Code is our fortnightly newsletter on applied AI for UK food and drink brands.
Do you write about tools other than Pesto?
Yes. We write about Xero, Shopify, EDI hubs, 3PLs and spreadsheets, because most brands run all of them. → How Pesto handles orders
Where can I find practical tools?
Try the ROI calculator or the outgrowing spreadsheets guide.
See Pesto running on your own orders.
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