Effective Date: 19 February 2025

Pesto Ltd ("we," "our," "us") understands that your privacy is important and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our website and any related domains operated by us ("Our Site"). We will only collect and use personal data in ways that are consistent with our legal obligations and your rights under the law.

Who We Are

Pesto is a SaaS platform providing insights and recommendations on profitability and supply chain data for food and drink manufacturers. If you have any questions about this Privacy Policy, you can contact us at:

Email: tech@heypesto.ai

Address: 32-38 Leman St, London E1 8EW

What This Policy Covers

This Privacy Policy applies to your use of Our Site and services. It explains how we collect, use, disclose, and protect your personal data. Our Site may contain links to external websites. We are not responsible for how your data is collected, stored, or used by these external websites, and we advise reviewing their privacy policies before providing any personal data.

What is Personal Data?

Personal data is defined under the UK GDPR and Data Protection Act 2018 as ‘any information relating to an identifiable person who can be directly or indirectly identified by reference to an identifier.’ This includes names, contact details, identification numbers, location data, and other online identifiers.

Your Rights

Under UK GDPR, you have the following rights:

• Right to be informed about our collection and use of your personal data.

• Right to access the personal data we hold about you.

• Right to rectification if any of your personal data is inaccurate or incomplete.

• Right to erasure (‘right to be forgotten’) if you want us to delete your data.

• Right to restrict processing of your personal data.

• Right to object to processing for a specific purpose.

• Right to withdraw consent at any time if we rely on your consent to process your data.

• Right to data portability where applicable.

To exercise your rights, contact us at tech@heypesto.ai. If you have concerns about our data handling, you can also lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Data We Collect

We collect and process the following types of personal data:

• Identity Data: Name, job title, company name.

• Contact Data: Email address, phone number, postal address.

• Technical Data: IP address, browser type, operating system, and related technical information.

• Usage Data: Information on how you use Our Site and services.

• Marketing Data: Your preferences for receiving communications from us.

How We Collect Your Data

We collect data through:

• Direct Interactions: When you provide data via forms, sign-ups, or correspondence with us.

• Automated Technologies: Cookies and tracking technologies collect technical and usage data.

• Third Parties: We may receive data from business partners, analytics providers, and publicly available sources.

How We Use Your Data

We use your personal data for:

• Providing and improving our services.

• Responding to inquiries and customer support requests.

• Sending marketing communications (only with your opt-in consent).

• Complying with legal obligations.

• Analyzing website usage for optimisation.

We do not sell your personal data. However, we may share it with:

• Service Providers who assist in running our business (e.g., cloud hosting, email marketing, analytics).

• Legal Authorities if required by law or to enforce our rights.

Legal Basis for Processing

Under UK GDPR, we process your data based on:

• Consent: When you opt into marketing communications.

• Contractual Obligation: When necessary to fulfil our services.

• Legitimate Interests: When processing supports our business operations and does not override your rights.

• Legal Compliance: When required to comply with legal obligations.

Data Retention

We retain personal data only as long as necessary for its intended purpose. When no longer required, we securely delete or anonymise it.

Cookies

We use cookies to enhance user experience, analyse site traffic, and personalise content. You can manage cookie preferences through your browser settings. For full details, see our Cookie Policy

Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the revised effective date. We recommend reviewing it regularly.

Contact Us

If you have any questions about this Privacy Policy, contact us at tech@heypesto.ai.